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Thread: Fiat 124 Spider Reportedly Set to End Production Soon

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    Events Manager minuteman048's Avatar
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    Fiat 124 Spider Reportedly Set to End Production Soon

    https://www.yahoo.com/autos/fiat-124...172700539.html

    Thought this was going to happen. Sad that the car won't be around much longer. I preferred it to the MX5. Will probably become a collector car due to its short production run.





    • The Fiat 124 Spider will end production soon, according to al Volante and other Italian publications.
    • Based on the Mazda MX-5 Miata, the 124 Spider is built in Japan as the same plant as the Mazda.
    • There is a 2020 model-year 124 Spider available in the U.S., but we suspect that there will not be a 2021.

    Get ready to say arrivederci to the Miata's Italian cousin, as numerous Italian publications are reporting that production of the Fiat 124 Spider will end soon. The 124 has been removed from the list of models on Fiat's Italian website already, although a 2020 124 Spider remains available in the U.S. A Fiat U.S. spokesperson told C/D that production continues for North America, but we suspect there will be no 2021 model year for this roadster in the States.
    The 124 Spider was introduced for the 2017 model year in the U.S. and is based on the Mazda MX-5 Miata. The Fiat version has a different engine, a tweaked interior, and its own body with styling meant to evoke the historic 124 Spider from the 1960s and 70s. Mazda builds the 124 Spider alongside the Miata in Japan; a Mazda spokesperson could not comment on the Fiat, but suggested that Miata production would not be affected. Through the third quarter of 2019, the Mazda has far outsold the Fiat, 6351 units to 2214.
    Dropping the 124 Spider leaves Fiat's U.S. lineup with only two models, the 500X subcompact crossover and the oddball 500L station wagon. The 500 city car was discontinued for 2020 and is not expected to return anytime soon. Late Fiat-Chrysler CEO Sergio Marchionne suggested years ago that Fiat could become an eco-focused brand for the company, but we haven't heard much about the future of Fiat since then.


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    Re: Fiat 124 Spider Reportedly Set to End Production Soon

    Damn. What a shame! That is such a beautiful car and FIAT is a trillion-dollar conglomerate, it’s a shame they never advertised this roadster. Money to waste I guess, especially since Mazda did most of the work.

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    Events Manager minuteman048's Avatar
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    Re: Fiat 124 Spider Reportedly Set to End Production Soon

    Quote Originally Posted by Agent☣Orange View Post
    Damn. What a shame! That is such a beautiful car and FIAT is a trillion-dollar conglomerate, itís a shame they never advertised this roadster. Money to waste I guess, especially since Mazda did most of the work.
    Thats the point. Did you ever see one advertised on TV or in publications? They caused their own failure.
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    Re: Fiat 124 Spider Reportedly Set to End Production Soon

    Exactly. I’ve mentioned it before that I’ve never personally seen a single commercial for this car. It’s only because I’m a car guy that I knew Mazda developed it. If FIAT had made a single commercial showing some young, Millennial couple or some old, retired guy driving this car down the Big Sur highway, they would have sold the 124 a hundredfold. They spent more time putting scorpion stickers on the hood much less advertising this car’s existence. Imagine sticking a 300hp, turbo 6 in it.

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    Re: Fiat 124 Spider Reportedly Set to End Production Soon

    Not a 124 obviously but these ads were typical in National Geographic and Time magazines back in the day:

    Click image for larger version. 

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    Re: Fiat 124 Spider Reportedly Set to End Production Soon

    I think the failure to sell that car in the EU market is the real reason, I too liked it, the 2-5K price higher than the MX-5 was the tipping scale that turn off buys, after all the perception that the buyer was buying a MX-5, with an Italian skin was very obvious in the buyer mind, as for the EU market it must have looked like a lamb in a wolf skin.
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